As internet infrastructure improves across remote islands, the audience for Indonesian entertainment will continue to expand. We can expect a higher integration of virtual reality, more interactive live-streaming formats, and a growing push to export Indonesian digital culture to the rest of Southeast Asia and the world.
Music is central to Indonesian TikTok. Up-and-coming artists and DJ remixes of traditional Dangdut music frequently background viral dance challenges. Up-and-coming artists and DJ remixes of traditional Dangdut
Then there are the tiktokers and YouTubers from the suburbs—Bekasi, Tangerang, Depok. Their videos are not slick. They are shot in messy living rooms with peeling wallpaper, or in front of warung with stray cats wandering through the frame. They speak Bahasa Gaul (slang) with heavy regional accents. They make jokes about debt, about cheating ojol (online motorcycle taxi) drivers, about the rising price of beras (rice). They are shot in messy living rooms with