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The Indian digital entertainment landscape has witnessed a significant shift over the past few years, with regional language content becoming a primary driver of growth for Over-the-Top (OTT) platforms. While global giants like Netflix and Amazon Prime Video maintain a strong presence, localized platforms catering to specific linguistic demographics—such as the Malayalam-speaking audience—have carved out unique niches. The Rise of Niche Digital Platforms : Known for its relatable setting and focused

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