For fans and media consumers, social media is the most direct "link" to these stars. Unlike the past, where
Parvathy’s Uyare (survivor of acid attack) and Virus (public health crisis) made her the face of issue-based cinema. But her most "linkable" moment came from her off-screen activism. When she criticized the misogynistic dialogue in the Mammootty film Kasaba , she became the target of troll armies and industry boycotts. Popular media exploded. Every blog and YouTube channel ran "Parvathy vs. the Industry" as clickbait.