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For decades, media consumption was a passive, collective experience. Television networks, radio stations, and major newspapers acted as centralized gatekeepers. Audiences consumed the same prime-time broadcasts, creating a highly unified cultural lexicon.
Simultaneously, the boundaries between passive consumption and active participation are blurring. Interactive streaming, virtual reality environments, and gaming platforms allow audiences to co-create the narrative. Viewers are no longer just spectators; they are active agents within the media landscape.
