For media companies, the challenge is no longer just fighting for a slot in prime time. The goal is to become the background track, the secondary screen, and the primary focus all at once. 01 Unified Identity: The Death of Siloed Platforms
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Concurrently, NBCUniversal released concrete data regarding its controversial decision to stream the NFL Wild Card playoff game exclusively on Peacock earlier that month. Boasting a record-breaking , the strategy proved that high-stakes sports could successfully migrate to paid subscription services, forever altering broadcast rights valuations. For media companies, the challenge is no longer