Specific keyword strings tied to short links often trend for a few specific reasons:

Bitly provides detailed dashboard metrics. The creator of the link can see how many times it was clicked, the geographic location of the users, and the referral platforms (like Twitter, email, or WhatsApp) used to find it.

Only click on shortened links shared by creators, brands, or friends you explicitly trust. If a random account leaves a link in a comment section, treat it with suspicion.

Ensure you run active real-time scanning programs capable of blocking known malicious domains.