Scholars like Kamran Asdar Ali (2015) have noted that Pakistani television historically served as a state-driven tool for "Islamic modernism," emphasizing family values and nation-building. The 2010s saw the rise of the "Bollywoodized" drama—lighter, more romantic, but still conservative. By 2019, the Aurat March (Women’s March) and the #MeToo movement in Pakistan began challenging on-screen representations of women.
: A high-profile debut featuring an ensemble female cast, focusing on the lives of women in the Pakistan Army. : Coke Studio pak xxxcom 2021