Furthermore, the 2021 event popularized the term "Digital Puja." Post-JyotiSutra, services for online havans and remote Vastu consultations saw a 300% increase in bookings, according to industry reports cited by Bindastimes.
During the peak of the OTT (Over-The-Top) media boom, regional entertainment platforms experienced an unprecedented surge in viewership. Among these, platforms like Bindastimes carved out a massive niche by producing high-drama, romance, and adult-genre web series. Jyotisutra , released in 2021, became one of its flagship shows, sparking intense online discussion, social media trends, and a massive wave of search traffic from fans looking to watch the series. The Rise of Regional OTT Platforms in 2021 jyotisutra 2021 bindastimes