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Klaff introduces a six-step framework to maintain control and engage the buyer's primal instincts:

The croc brain processes information through a brutal filter: If yes, run away or fight. Is it boring? If yes, ignore it completely. Klaff introduces a six-step framework to maintain control

End with confidence. Avoid the "weak ask." Instead of saying, "So, what do you think?" you offer a clear path forward with a sense of urgency. Why This Method Works Klaff introduces a six-step framework to maintain control

[ Crocodile Brain ] --> [ Midbrain ] --> [ Neocortex ] (Survival / Filter) (Social Context) (Logic / Analysis) Klaff introduces a six-step framework to maintain control