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| Platform | Core Focus | Content Library Size | Subscription Model | Notable Edge | |----------|------------|----------------------|--------------------|--------------| | | Mixed media (video + news + forums) | Medium‑large (mix of licensed & UGC) | Free + “89+” premium (ad‑free) | Integrated community forums | | iQIYI | Premium streaming (movies, dramas) | Very large (extensive licensed catalog) | Tiered subscriptions (VIP, SVIP) | High‑budget original productions | | Bilibili | Youth‑centric video + live streaming | Large (UGC‑heavy) | Free + “Big Member” subscription | Strong e‑sports & anime niche | | Tencent Video | Broad streaming (TV, film, sports) | Very large (Tencent ecosystem) | Free + VIP tiers | Deep integration with WeChat ecosystem | This rebranding effort included a significant overhaul of