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Digital payments are at the heart of this growth. Digital wallets accounted for one-fifth of total online spending in MENA in 2023, and mobile commerce is projected to represent 70% of total online transaction value by 2025. This shift is evident at the national level as well. The UAE is leading this digital charge, with a 320% rise in online shopping. A Checkout.com report found that 62% of UAE shoppers confirmed they would increase their online purchases in 2025. Consequently, traditional cash-on-delivery usage has fallen by 53% since 2020, as more people embrace digital trade.
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