Squad Mailer 🆓 💯

: Identifies "squad-friendly" households—addresses where multiple candidates in the group have high favorability ratings—to optimize postage spend and increase the likelihood of a straight-ticket vote. Why It Matters

Data hygiene is critical. Implement automated rules that move users between squads based on their actions. If a customer in your "Prospect Squad" makes a purchase, they should instantly migrate to the "Customer Squad" to avoid receiving irrelevant sales pitches. Test and Optimize Continuously (A/B Testing) squad mailer

When multiple people send emails on behalf of a brand, formatting and tone can easily drift. Squad mailers utilize centralized asset libraries and locked brand templates. This ensures that every email sent—regardless of who built it—adheres strictly to your brand guidelines. Core Features of a High-Performing Squad Mailer If a customer in your "Prospect Squad" makes

Spend 10 minutes each morning reviewing the "Unassigned" or "Open" queue in your Squad Mailer. Decide as a group which emails require escalation. This ensures that every email sent—regardless of who