In the current media landscape, content discovery is no longer driven solely by human curation or word of mouth. Artificial intelligence and machine learning algorithms determine what popular media reaches the masses.
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: Platforms like TikTok, Instagram Reels, and YouTube Shorts have turned short-form video into the dominant mode of popular media.
Verdict: ★★☆☆☆ as cinema. ★★★★☆ as a weighted blanket for millennials.
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